Letter from the President

As we begin a new year, I want to take a moment to say thank you to all the people who played a role in Active’s successful 2006. To my team, from the stagehands and drivers to the highest grossing salesperson, you all are important to the success of this company and I appreciate the hard work and dedication. To our long time clients, what can I say? You are the reason why we try so hard. Thank you for your loyalty. To our newer clients, we hope that we have given you reason to trust us again. Thank you for the opportunity. We look forward to more great events in 2007. And of course, thank you to all the other great production companies. One day we may be competitors, the next we are partners, but always we are bettering each other. Much success to each of you. Happy New Year everyone!!

Matt Clouser
President

 

 

 

Jezolution...We were there, were you?

Grand Hyatt in Atlanta was the place to be to bring in 2007. Jezebel Magazine hosted its annual Jezolution New Year’s Eve Bash. For the second year in a row Active Production and Design was the exclusive production company for this upscale event that hundreds of party goers won’t soon forget. As guests arrived in through the tented entrance, they could already hear the booming music coming from the main party room. Active provided full staging and audio support for the entire evening. In the largest ballroom, Active designed a square arch truss over the dance floor. Intelligent lighting rigged to the truss as well as up lighting around the perimeter of the room was used to get the party started. Also featured in the main ballroom were two 10x12 ft. projection screens. The screens featured video of the VIP party on the second level.

 

Active Honored As ACVB Member of The Year Award Finalist

On January 17th Active Production and Design will join other distinguished Atlanta ACVB members in being recognized as a finalist for the MOTY Award.  The ACVB MOTY Award is given annually to a member company of the Bureau who exhibits the qualities that embody the spirit and image of a positive Atlanta. The winner of the coveted award will be announced at a luncheon celebration themed “Celebrating Our Stars” held at the Fabulous Fox Theatre on January 17th, 2007. Other awards given will include Bureau Buddy of the Year and Volunteer of the Year.

 

Home Sweet Home

Active Production and Design is pleased and excited to announce that we have cemented our relationship with the largest aquarium in the world! Active will continue to serve as the exclusive in-house audio visual provider for the world renowned Georgia Aquarium.

“Active Production and Design has been a great asset to the Georgia Aquarium and its clients. We look forward to our ongoing relationship with Active into 2007”- Will Ramsey, Director Group Sales.

In celebration of the good news, Active Times will feature a new section dedicated solely to Aquarium news and events. Be sure to look for “Active at the Georgia Aquarium” beginning with the Spring edition.

 

 

Click on picture to Enlarge

Click on picture to Enlarge

Click on picture to Enlarge

Active produced this conference that was held in Orlando, FL. Each of the 10 breakout rooms was equipped with an audio and video system. For the general session Active built a custom designed set (pictured). The session also included two 15x20 ft screens, two 9x12 ft screens, two 42in plasmas, digital lighting system and full line array audio package.

For this holiday production Active set a 3ft high center stage. Because the audience was positioned around three sides of the stage, the production required major rigging. Active flew over sixty pieces of box truss in order to rig, 47 intelligent lights, 18 speakers and monitors and two snow machines.

They say great minds think a like.  At this “Meeting of the  Minds” everyone was thinking, “Who did this great production?!” Active turned this ordinary hotel ballroom into a mind warping production by using a custom set design made up of fully free standing spandex and tube framing, 2 spandex surrounded video screens with digital lighting and video.  The show was a great success and our client didn’t “mind” one bit.

You can always catch members of the Active team around town, doing our part to promote all the great associations we support and that support us!

There is only one company that NACE called upon to participate in its November meeting Let’s Get Lit! –Your party in lights. Active provided the educational portion of the meeting, informing the audience on the importance and effects of lighting for events. Jason Shadix, Account Executive went over several basic lighting techniques, elaborate lighting productions and budgeting for lighting. The audience was enthused and excited by the ideas presented by Jason.

Jason Shadix gives an informative and fun presentation.

Clydette Ross PR/Marketing Director for Active and Sr. Account Executive Jason Shadix will travel cross country to join hundreds of other event professionals for The Special Event. The Special Event 2007 Conference and Tradeshow will be held in Los Angeles, California at the LA Convention Center, January 9-12th. This is one of the premiere conferences of the year, attracting the top event connoisseurs from around the world. As Clydette agrees, “Last year in Dallas was my first time experiencing the show. We were a finalist for a Gala Award so it was almost overwhelming. This year we will have a chance to do more of the educational functions and I am really looking forward to that.”

Be sure to keep checking Active Times for highlights from Jason’s and Clydette’s trip.


 


 

Finally you can put a face to the voice!!

If you’ve ever called the Active offices you were probably greeted with the delightful greeting-“Thank you for calling Active Production and Design. Sherita speaking.” It is with great pleasure that we introduce the lovely lady behind the lovely voice, Mrs. Sherita Dunbar.

Coming from a hospitality background, Sherita brings to Active an air of positive professionalism, which can get lost at times in this crazy business. Before Active, Sherita spent several years as the Front Desk Manager for a major hotel in Atlanta. Her attitude is refreshing. Sherita’s responsibilities are long and varied; she assists every department of the company in some form or fashion. She does so much for Active that it’s a wonder what we were doing before she came along!

“All AV companies say they use top of the line gear. Why then do some companies charge so much more or less?”

There are a couple of different answers for this question. First thing to consider is if the company actually owns that piece of equipment. Cross-renting costs the company. To make up for that cost, the AV company will charge the client. A company that has a bigger inventory that it owns and stocks, like for instance, Active, is able to help planners stay within their budgets. We don’t have to cross-rent gear...we already have it, plus a few more! Another scenario a planner should be aware of is that when working with an AV company you are not just renting gear, but you are investing in skilled professionalism. Sure there may be a company with a lower price, but are you sacrificing quality service? At Active, we ensure our clients get their money’s worth and then some.

 

 Active wants to hear from you!! -

Sometimes you may have questions or suggestions that you would like to share with us. Well now is your chance! We want to make sure that you are getting what you want from Active. We are starting a new section in our newsletter titled Active Listens. Please send us your questions, comments and suggestions to the link below. Every time you send in a question, comment, or suggestion you enter to win a prize from Active and have your question in the next following issue of Active Times.  With your help we can provide a better source of information for you.  Click here to contact us.


Contact a member of our team today:

Matt Clouser, President : matt@activeproductionanddesign.com

John Fox, Vice President : john@activeproductionanddesign.com

Jason Shadix, Sr. Account Executive : jason@activeproductionanddesign.com

Tony Garstin, Account Executive : tony@activeproductionanddesign.com

Jim Thomas, GAQ Account Executive : jim@activeproductionanddesign.com

Steve Zaug, Operations Manager : steve@activeproductionanddesign.com

Clydette Ross, Marketing / Public Relations : cross@activeproductionanddesign.com
 

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Active Production and Design, Inc.
1300 Logan Circle NW
Atlanta, GA 30318
404-633-3527